2004 - 2005
Tech Law Roundtable Series
Whose Ad Was That? Issues in On-line Advertising
Tuesday, March 1, 2005
Noon to 1:30 p.m.
Perkins Coie LLP
1201 Third Avenue
Suite 4800
Seattle, Washington
As the Internet continues to evolve, some search engine and software technology providers have developed an entire industry based largely on keyword advertising. Many companies are providing these services or advertising with them. These practices, not surprisingly, have drawn the attention of intellectual property owners and government regulators. This round-table considers the legal issues these practices raise, with a focus on adware, spyware and keyword search engine marketing.
REGISTRATION
The cost is $20 per person. Fee includes program materials and 1.0 hours of CLE credit. Lunch and parking are not included.
We offer four convenient registration methods:
ONLINE: https://uwcle.safeserver.com/onlineregister.htm
FAX: 206.685.3929
TELEPHONE: 206.543.0059
MAIL: Continuing Legal Education Office, University of Washington School of Law, William H. Gates Hall, Box 353020, Seattle, WA 98195-3020
For program information, call 206.685.2636
For continuing legal education credit and payment inquiries, call 206.543.0059
No refunds are available for these events. In lieu of refunds, we encourage participants to send a substitute to the program. Please call the CLE office at 206.543.0059 with substitution requests.
PRESENTERS
Peter Becker - Pete is a Senior Attorney in Microsoft's Intellectual Property & Licensing Group, focusing primarily on trademark matters.
Dan Laster - Dan is an Assistant Professor teaching in the University of Washington LLM IP Program and a former Associate General Counsel for Microsoft responsible for managing trademarks, copyright, standards, trade secrets and research. Dan also provides IP consulting to leading northwest companies.
Brent Sanders - Brent is a Partner at Perkins Coie LLP and focuses his practice on Marketing, Advertising and Intellectual Property Law.
CO-SPONSORS
The Tech Law Roundtable Series Planning Committee
Kraig Baker, Davis Wright Tremaine
Arthur Butler, Ater Wynne LLP
Bruce Dick, Perkins Coie LLP
Robert Gomulkiewicz, University of Washington School of Law
Donald Horowitz, Washington State Access to Justice Board
Holly Nguyen, Heller Ehrman White & McAuliffe LLP
Scott Warner, Garvey Schubert & Barer
Mark Wittow, Preston Gates & Ellis
