Amazon Prime price increases while some customers sue - Prof. Anita Ramasastry quoted
Amazon announced the price of their Prime membership will soon increase to $99, just as at least two lawsuits were filed over their Prime pricing practices. The current price of $79 for Prime membership allows a customer to get unlimited free, two-day shipping on eligible items, unlimited streaming of more than 40,000 movies and TV shows and access to more than 500,000 Kindle books.
In some cases, the same item was advertised at the same price, with the same offer for free, two-day shipping, even though one was through a Prime account and the other was not. Proving there was somehow fraud or deception involved is difficult, according to University of Washington law professor Anita Ramasastry.
“That’s a hard claim to make, because there are so many different business models and so many ways in which pricing occurs in terms of what the components are that are in there. Yes, you could say shipping shouldn’t be in there, but there are many different kinds of shipping,” Ramasastry said.